Why Skin Tone Matters — and Why It Matters to Me

One of the things I love most about practicing dermatology in Decatur is the incredible diversity of the community we serve. Every day, we see patients with a wide range of skin tones — from the lightest ivory to the deepest mahogany — and I consider it a deep responsibility and privilege to care for all of them with precision and respect.

Why This Is Personal for Me

Throughout my 18+ years of practice I've seen how often patients with darker skin tones come in with conditions that were misdiagnosed or under-treated elsewhere. I’ve also heard from patients who were told “it’s nothing” when it was very clearly something — simply because their symptoms didn’t present the way they do in fair skin.

This is not acceptable. And it’s exactly why I’m so passionate about bridging that gap — in diagnosis, in treatment, and in trust.

What’s Different About Darker Skin Tones

While everyone’s skin is made of the same basic building blocks, the way skin behaves — how it responds to inflammation, sun exposure, injury, or ingredients — can vary based on how much melanin is present.

For example:

  • Hyperpigmentation (dark spots) is more common and more persistent in medium to deep skin tones.

  • Rosacea, often thought of as a “fair skin” condition, can appear violet or brown in deeper skin — and is frequently misdiagnosed or missed altogether.

  • Psoriasis, eczema, and fungal infections may present very differently in darker skin. What looks pink or red in lighter skin might appear gray, purple, or dark brown in darker skin.

  • Scarring and keloids are more common — and more difficult to treat — in patients with richly pigmented skin.

That’s why a “one-size-fits-all” approach simply doesn’t work.

Representation in Dermatology Still Has a Long Way to Go

Even today, the majority of dermatology textbooks, clinical photos, and case studies still feature lighter skin tones. That lack of representation affects how quickly a condition is recognized — or whether it’s recognized at all.

At Decatur Dermatology & Aesthetics, we’re committed to changing that narrative.

That means:

  • Offering treatments that are safe and effective for melanin-rich skin

  • Choosing lasers and peels with caution and care, knowing what works beautifully on one skin tone might be risky on another

  • Creating a welcoming space where all patients feel seen, heard, and understood

You deserve dermatologic care that truly understands your skin. And we’re here to provide it.


Dr. Kelli Baender
Board-Certified Dermatologist & Founder, Decatur Dermatology & Aesthetics

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